Sky News Is Hemorrhaging Money – But The System Won’t Let It Die

Sky News UK lost over £70 million in a single year. In a functioning free market, that kind of hemorrhage would trigger urgent reform—or liquidation. But this isn’t a free market. It’s a narrative cartel, and Sky is one of its favored mouthpieces.

Comcast, a US-based media giant, owns Sky News. And despite plunging ratings, they’ve committed to a £100 million annual subsidy until 2028, adjusted for inflation.

There’s no serious expectation of profit. There doesn’t need to be. Because Sky News isn’t about serving an audience—it’s about serving the narrative.

Its content is indistinguishable from official government talking points.

Lockstep climate hysteria. Endless race and gender dogma. Anti-populist spin. Relentless coverage designed not to inform, but to indoctrinate. It doesn’t challenge power. It speaks on behalf of it.

As viewers flee to alternatives like GB News, TalkTV, and countless independent voices online, Sky’s legacy model collapses. But instead of adapting, it’s subsidized—because Sky News has a different job. It exists to gatekeep dissent and manufacture consent.

Propaganda Over Profit

In the past, media survived on advertising and public trust. Today, outfits like Sky News survive because they perform a political function.

Their loss-making status isn’t a problem. Comcast, flush with cash from its other divisions, absorbs the hit because having a “respectable” UK news outlet parroting globalist dogma is a strategic asset.

Even Sky’s own journalists have raised the alarm.

Former insiders speak of editorial pressure to avoid certain stories or frame them in ways that align with institutional narratives—from lockdown policy to Brexit to immigration.

Objectivity died a long time ago.

The game is rigged.

The public pays in division and fear.

THE END OF SKY NEWS UK?
Not yet. But the mask is slipping.

Tick, tick, tick.